Personal Branding
When it comes to design, I tend to gravitate toward flowy and eye-catching aesthetics. Which is why I created my logo, to show who I am. Go with the flow, organic and simple.
Sketches
At the start of discovering my logo. I created different types of logos that would represent me and how it can in corparate my intials. I found it a bit tricky as SA was hard to combine. I focused more on the outside design.
Typography
I chose to do a sans serif font. As it is clean and professional. I like to find things that are unique and optima gives the right style. Adelle adds to the flare by its simple characteristics.
Color Palette
I have always been drawn to the color purple. I knew I wanted it to be one of my colors for my personal brand. I final settled with a muted purple. Purple has a calming effect and that is what I want to display.
Digital Draft
I created all new digital versions as my sketches didnt capture what I wanted for my brand. These all new digital drafts I felt better about the potential of one of these being my final logo.
Digital Iterations
These versions I wanted to see how they would look with typography. Until I found the right combination that fit my final logo. I played with multiple typefaces and used different logos.
